Interested in working together? My starting rate is $35/hour, but please reach out via my contact form for a quote on your project. Click on any of the tags below to see relevant examples from my portfolio.
Brand Guide
This is typically an 8+ page document which includes:
- Color palette
- Typefaces and fonts
- Wordmark and/or logo, plus usage guidelines
- Additional design elements
- Brand voice and/or story
- Photography or social media standards
- A one sheet (all essentials of the brand on one page)
Live Class: Adobe Illustrator Basics
I will plan a custom workshop for a group of anywhere from 10-40 attendees (in my experience, the ideal amount of people for a course is 15-25). There is a base fee for planning, plus a small fee per participant — contact me to get a quote specific to your group.
The class will run for roughly 40 minutes, plus about 20 additional minutes for questions and troubleshooting. Each participant must have access to a computer with Adobe Illustrator.
In-person courses run more smoothly; I’ll travel up to 15 miles from Belchertown center.
design • live class
Mailchimp Configuration
Mailchimp configuration is intended for new accounts and includes:
- Audience settings
- Strategy for tagging, segmentation, and groups
- A base email template in your brand style
- Preferences center and sign-up form set up
- Content studio basics
mailchimp • marketing
Marketing Strategy Evaluation
If you’re a small brand feeling a bit lost on marketing strategy, let me offer some guidance! Here are a few of the ways I can help:
- Marketing mix: Making sure you’re using your budget effectively across mediums
- Messaging: Giving clarity to your brand voice; simplifying brand language to make your message more memorable to customers
- Targeting: Refining or expanding your audience; making sure you’re reaching them in meaningful ways and places
- User experience: Assessing your brand from the perspective of a customer to find sticking points and resolve them
This encompasses online and offline marketing efforts.
IMPORTANT: In order to offer the best evaluation I can, I’ll need extensive information about your marketing practices. This will likely require a good amount of effort on your part! I may request things like a thorough record of your marketing expenses or access to social media analytics. I’ll also need a lot of your input, so be prepared to talk about what strategies you’re implemented in the past, your intended audience, your goals, and so on.
evaluation • marketing • strategy
Online Presence Brand Package
The base price represents an essentials pack:
- Universal profile picture
- Brand assets for one platform of your choice
- 3 static posts for any platform(s)
You can request content for social platforms (ex. Instagram, Facebook, LinkedIn, YouTube, etc) or other customer-facing platforms (ex. PayPal.Me, Linktr.ee, Etsy, Redbubble, etc). Assets will vary based on which platforms you request. For example, you need a header for just about every platform but Instagram, so if you only request Instagram, you will not receive a header file.
brand • design • social media
Website Design
A dynamic website built using WordPress Builder or Squarespace. I love creating functional, user-friendly, intuitive websites! I am able to work out solutions to most minor problems in HTML. My skillset is good for bloggers, small businesses, artist portfolios, and other relatively small websites.
Website Evaluation
An honest and thorough review of your website. I’ll explore the entire site to find shortcomings, broken features, sticking points, and the like. I’ll also suggest ways to delight people with your site and increase its functionality!
evaluation • marketing • website
Custom Request
Visit my contact form to ask about anything else you’d like to work with me on!